Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > L’effetto della dimensione del mix di luoghi sulle prestazioni dei centri commerciali
L’effetto della dimensione del mix di luoghi sulle prestazioni dei centri commerciali

L’effetto della dimensione del mix di luoghi sulle prestazioni dei centri commerciali

Reuben Njuguna / Simon Kanoga

57,65 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786207819904
57,65 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

L’autore, appassionato di marketing e shopping, ha scritto questo libro sulla base della propria esperienza e di ricerche approfondite. Il libro esplora in modo approfondito l’influenza della dimensione del mix di luoghi sulle prestazioni dei centri commerciali a Nairobi, in Kenya. Descrive l’importanza della posizione strategica dei centri commerciali come decisione di marketing mix. Il libro è sistematico, ricco e accattivante. Una lettura obbligatoria per i professionisti del marketing, gli appassionati e i potenziali investitori del settore.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Der Einfluss der Standortmix-Dimension auf die Leistung von Einkaufszentren
    Reuben Njuguna / Simon Kanoga
    Der Autor, der sich leidenschaftlich für Marketing und Shopping interessiert, hat dieses Buch auf der Grundlage seiner Erfahrungen und eingehender Recherchen verfasst. Das Buch untersucht eingehend den Einfluss der Standortdimension auf die Leistung von Einkaufszentren in Nairobi, Kenia. Es zeigt die Bedeutung der strategischen Lage von Einkaufszentren als Marketing-Mix-Entsche...
    Disponible

    57,65 €

  • L’effet de la dimension mixité du lieu sur la performance des centres commerciaux
    Reuben Njuguna / Simon Kanoga
    Passionné par le marketing et le shopping, l’auteur a écrit cet ouvrage à partir de son expérience et de recherches approfondies. Le livre explore en profondeur l’influence de la dimension place mix sur les performances des centres commerciaux à Nairobi, au Kenya. Il décrit l’importance de l’emplacement stratégique des centres commerciaux dans les décisions relatives au marke...
    Disponible

    57,65 €

  • O efeito da dimensão da combinação de locais no desempenho dos centros comerciais
    Reuben Njuguna / Simon Kanoga
    O autor, apaixonado por marketing e compras, escreveu este livro com base na sua experiência e em pesquisas aprofundadas. O livro explora em profundidade a influência da dimensão da combinação de locais no desempenho dos centros comerciais em Nairobi, Quénia. Retrata a importância da localização estratégica dos centros comerciais como decisão de marketing mix. O livro é sistemá...
    Disponible

    57,65 €

  • Wpływ wymiaru mieszanki miejsc na wyniki centrów handlowych
    Reuben Njuguna / Simon Kanoga
    Autor, będący pasjonatem marketingu i zakupów, napisał tę książkę w oparciu o własne doświadczenia i dogłębne badania. Książka dogłębnie analizuje wpływ wymiaru mieszanki miejsc na wyniki centrów handlowych w Nairobi w Kenii. Przedstawia znaczenie strategicznej lokalizacji centrów handlowych jako elementu decyzji dotyczących marketingu. Książka jest systematyczna, bogata w treś...
    Disponible

    57,65 €