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O efeito da cor e do design do logótipo nas preferências das aplicações móveis

O efeito da cor e do design do logótipo nas preferências das aplicações móveis

Elshan Mammadov / Ilkay Karaduman

71,06 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208026271
71,06 €
IVA incluido
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Sobre IBD

O objetivo do estudo é determinar se a cor e o design do logótipo da aplicação móvel afectam o comportamento de compra dos estudantes universitários. Além disso, pretende-se descobrir se esta influência difere de acordo com as variações demográficas, tais como: género, idade, educação e preferência por aplicações móveis. O objetivo deste estudo foi investigado através de um questionário. O universo desta investigação foi constituído pelos estudantes de Istambul. O estudo por questionário foi realizado entre os estudantes da Universidade Aydin de Istambul, tendo sido recolhidas cerca de 271 respostas. Além disso, os dados recolhidos foram analisados utilizando o programa SPSS 21.

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