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L’effet de la couleur et du design du logo sur les préférences en matière d’applications mobiles

L’effet de la couleur et du design du logo sur les préférences en matière d’applications mobiles

Elshan Mammadov / Ilkay Karaduman

71,06 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208026240
71,06 €
IVA incluido
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Sobre IBD

L’objectif de cette étude est de déterminer si la couleur et le design du logo d’une application mobile influencent le comportement d’achat des étudiants universitaires. En outre, il s’agit de déterminer si cette influence diffère en fonction de variables démographiques telles que le sexe, l’âge, l’éducation et les préférences en matière d’applications mobiles. L’objet de cette étude a été examiné au moyen d’un questionnaire. L’univers de cette recherche a été constitué par les étudiants d’Istanbul. L’étude par questionnaire a été menée auprès des étudiants de l’Université Aydin d’Istanbul et environ 271 réponses ont été recueillies. En outre, les données recueillies ont été analysées à l’aide du programme SPSS 21.

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Otros libros del autor

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