Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Negocios internacionales > North American Perspectives on the Development of Public Relations
North American Perspectives on the Development of Public Relations

North American Perspectives on the Development of Public Relations

Tom Watson

66,91 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2018
Materia
Negocios internacionales
ISBN:
9781349957149
66,91 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.

Artículos relacionados

  • Publishing Globally
    Infarom Publishing
    Like every other trade nowadays, the book industry is experiencing the process of globalization. For publishers, licensing the translation rights for some titles represents an important direction of development. The traditional way is to find a foreign rights agent or agency to represent the publisher abroad. There are no rules for the process of licensing translation rights...
    Disponible

    18,98 €

  • At the Margins of the Global Market
    Phillip A. Hough
    ...
    Disponible

    41,31 €

  • Social Media Marketing Essentials You Always Wanted To Know
    Kavita Kamath / Vibrant Publishers
    A Beginner’s Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing. Harness the power of social media to market your brand, products, and services.Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.Social Media Marketing Essentials You Always Wanted To Know walks yo...
  • Analyzing International Business Operations in the Post-Pandemic Era
    The COVID-19 pandemic has had an overwhelming impact on business operations such as global supply chain management, remote work, emerging economic and financial models, and international expansion plans. It is essential to thoroughly analyze the current state of international business operations so that they may progress in this era of uncertainty. Analyzing International Busin...
    Disponible

    248,79 €

  • The Gilded Cage
    Ya-Wen Lei
    How China’s economic development combines a veneer of unprecedented progress with the increasingly despotic rule of surveillance over all aspects of lifeSince the mid-2000s, the Chinese state has increasingly shifted away from labor-intensive, export-oriented manufacturing to a process of socioeconomic development centered on science and technology. Ya-Wen Lei traces the contou...
    Disponible

    46,77 €

  • Growth Marketing
    Gaurav Sanjiv Kalangan
    'I know what my startup’s goals are but I have no idea how to get there'In the field, the truth is most startups die from being unable to materialize their goals into actual results. Too much strategy and too little action. The fact is that goal seeking is an applied skill; it takes time, practice and mistakes to get really good at it and its nuances: 1. Whether a product al...
    Disponible

    18,40 €

Otros libros del autor

  • The Rather Boring Life of Thomas H.
    Tom Watson
    In 2018 Tom Watson had a quadruple heart bypass, he’d heard these operations could change your life and this one certainly changed Tom’s. In 2019 he was retired and bored and joined his local U3A - University of the Third Age - and joined a writing group and then another two. Tom didn’t have much to offer in the way of intellect but had real-life stories from what he thought wa...
    Disponible

    21,55 €

  • Perspectives on Public Relations Historiography and Historical Theorization
    Tom Watson
    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches. ...
    Disponible

    48,67 €

  • North American Perspectives on the Development of Public Relations
    Tom Watson
    This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) E...
  • Perspectives on Public Relations Historiography and Historical Theorization
    Tom Watson
    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches. ...
  • Western European Perspectives on the Development of Public Relations
    Tom Watson
    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe. ...
  • Angel Run
    Tom Watson
    Dear Kids, This collection of stories was written to give you an idea of what it was like growing up in Panama City, Florida in the 1940’s and then some things that happened over the years. Some are funny; others are sad. All are told to the best of my memory and are intended to be a tribute to the many relatives and friends who have made my life so happy. I write stories becau...
    Disponible

    34,32 €