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Nonmarket Strategic Management

Nonmarket Strategic Management

Cosmina Lelia Voinea / Hans Van Kranenburg

81,67 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781138918290
81,67 €
IVA incluido
Disponible

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Sobre IBD

With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

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