LIBROS DEL AUTOR: hans van kranenburg

2 resultados para LIBROS DEL AUTOR: hans van kranenburg

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  • Innovation Policies in the European News Media Industry
    Hans van Kranenburg
    This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main o...
    Disponible

    197,63 €

  • Nonmarket Strategic Management
    Cosmina Lelia Voinea / Hans Van Kranenburg
    With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established. ...
    Disponible

    77,62 €