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Nobody Knows What You Do

Nobody Knows What You Do

Jeff Lerner

15,62 €
IVA incluido
Disponible
Editorial:
Misnomer Press
Año de edición:
2026
Materia
Emprendimiento y emprendedores
ISBN:
9798996399109
15,62 €
IVA incluido
Disponible

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Sobre IBD

Ask your eight most senior leaders to finish one sentence: 'We are a _____ company.' You might get eight different answers.That gap is narrative debt: a compound interest of confusion that grows with every dollar spent and every hire made. It never appears on a dashboard, but it stretches your sales cycle, scatters your marketing, and makes growth harder than it should be.Nobody Knows What You Do is a go-to-market architecture book for founders who have built something real and need the structural framework to scale it. Across 27 chapters, Jeff Lerner lays out the five layers of strategic clarity, from positioning and category design to the discipline of scaling without losing the thread, each grounded in founder checklists and exercises that turn diagnosis into a working system.Stop scaling the confusion. Start building the foundation. 6

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