LIBROS DEL AUTOR: jeff lerner

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  • Nobody Knows What You Do
    Jeff Lerner
    Ask your eight most senior leaders to finish one sentence: 'We are a _____ company.' You might get eight different answers.That gap is narrative debt: a compound interest of confusion that grows with every dollar spent and every hire made. It never appears on a dashboard, but it stretches your sales cycle, scatters your marketing, and makes growth harder than it should be.Nobod...
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