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New Consumer Culture in China

New Consumer Culture in China

Xi Liu

77,92 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Empresa y gestión
ISBN:
9781032036359
77,92 €
IVA incluido
Disponible

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Sobre IBD

This book looks at the recent emergence of 'new ordinary consumption,' in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

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