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Nation Branding

Nation Branding

Anke Zirkel

53,60 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786202419093
53,60 €
IVA incluido
Disponible

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Sobre IBD

Narody poprzez swoje działania niemal nieprzerwanie wysyłają komunikaty i informacje o sobie. Na podstawie tych informacji i wielu innych skojarzeń w umysłach ludzi powstaje określony wizerunek kraju. Nation Branding oznacza próbę wywarcia (pozytywnego) wpływu na wizerunek kraju w kraju i za granicą, podobnie jak w przypadku marki handlowej. Niniejsza praca ma na celu przede wszystkim analizę marki kraju, jakim są Niemcy, ze szczególnym uwzględnieniem mistrzostw świata w piłce nożnej w 2006 roku. W centrum uwagi znajduje się zatem samoocena Niemców oraz postrzeganie ich przez innych. Na podstawie uzyskanych wyników zbadane zostanie, w jakim stopniu działania podjęte podczas mistrzostw świata w 2006 roku zapewniają trwałość wizerunku Niemiec.

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