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Marca nacional

Marca nacional

Anke Zirkel

53,60 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786202419086
53,60 €
IVA incluido
Disponible

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Sobre IBD

Através das suas atividades, as nações enviam mensagens e informações sobre si mesmas de forma quase ininterrupta. Com base nessas informações e em muitas outras associações, surge na mente das pessoas uma determinada imagem do país. Nation Branding designa a tentativa de influenciar (positivamente) a imagem de um país no interior e no exterior, de forma semelhante a uma marca comercial. Este trabalho tem como objetivo principal analisar a marca do país Alemanha, com especial destaque para o Campeonato Mundial de Futebol de 2006. Assim, o foco deste trabalho está também na análise da autoimagem e da imagem externa dos alemães. A partir das conclusões obtidas, será então analisada a questão de até que ponto as medidas implementadas para o Campeonato Mundial de 2006 garantem a sustentabilidade da imagem da Alemanha.

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Otros libros del autor

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