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Nachhaltigkeitskommunikation in der Gesundheitswirtschaft

Nachhaltigkeitskommunikation in der Gesundheitswirtschaft

Tobias Kesting / Viviane Scherenberg

31,72 €
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Editorial:
Springer Nature B.V.
Año de edición:
2025
Materia
Ciencia, ingeniería y tecnología medioambientales
ISBN:
9783658473570
31,72 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch beschäftigt sich mit der Innen- und Außenkommunikation „echter' Nachhaltigkeit. Denn Kommunikation ist ein wichtiger Baustein, damit gelebte Nachhaltigkeit und nachhaltiges Handeln in der Praxis der Gesundheitswirtschaft funktionieren. Aus der Analyse verschiedener Ebenen (organisations-, produkt- und/oder prozessbezogen) und der Betrachtung unterschiedlicher Stakeholder-Perspektiven (insb. Patient*innen, Mitarbeitende, zukünftige Arbeitnehmer*innen und Gesellschaft) sowie unter Einbeziehung von Praxisbeispielen und Erkenntnissen aus Interviews zeigt das Autorenteam, wie nachhaltiges Handeln und dessen glaubwürdige Kommunikation in der Gesundheitswirtschaft umgesetzt werden können.

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