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Nachhaltigkeits-Marketing in Kohlekraftwerken

Nachhaltigkeits-Marketing in Kohlekraftwerken

Artur Henrique Loose

49,45 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208052812
49,45 €
IVA incluido
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Sobre IBD

Ich habe Untersuchungen zu Nachhaltigkeit, Marketing und Straßenlogistik als Wettbewerbsvorteile für brasilianische Unternehmen durchgeführt. In dieser Untersuchung habe ich versucht, Wege und Prozesse zu erforschen, die nicht auf das negative Image von Holzkohlefabriken abzielen, sondern auf die positiven Punkte, die sie haben können. In ihren Marketingstrategien und bei der Ansprache ihrer Zielgruppe konzentrieren sie sich mehr und mehr auf nachhaltige Praktiken und auf die Erhaltung der von ihnen bepflanzten und genutzten Flächen.

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