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Multinationals and Cross-Cultural Management

Multinationals and Cross-Cultural Management

Parissa Haghirian

302,11 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Empresa y gestión
ISBN:
9780415449311

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This book examines cross-cultural management within multinational enterprises (MNEs), focusing in particular on how cultural differences influence the transfer of knowledge between different units within individual corporations. It argues that improving cross-cultural management in international business should focus less on upgrading technology, and more on the capabilities and beliefs of individual employees.

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