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Japanese Consumer Dynamics

Japanese Consumer Dynamics

Parissa Haghirian

65,07 €
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Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Gestión y técnicas de gestión
ISBN:
9780230242869

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Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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