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Młodzież a konsumpcja reklamy w świecie mediów

Młodzież a konsumpcja reklamy w świecie mediów

João Ricardo Matta

82,91 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202416689
82,91 €
IVA incluido
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Sobre IBD

Książka ta bada sposób, w jaki młodzież z pokolenia Y konsumuje media i odnosi się do reklamy, biorąc pod uwagę współczesną sytuację obfitości i rozprzestrzeniania się informacji ze wszystkich stron. Autor zbadał postrzeganie przez tę młodzież różnych narzędzi komunikacyjnych i ich strategii, takich jak działania merchandisingowe, transmedia storytelling, reklama multimedialna i inne. Książka porusza również ciekawe aspekty tematów, takich jak historie zawarte w reklamach, od czasów Monteiro Lobato i jego postaci Jeca Tatu, stworzonej dla słynnego leku Biotônico Fontoura, po reklamę w świecie cyfrowym i wszechobecność mediów.

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