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Jugendliche und der Konsum von Werbung im Medienuniversum

Jugendliche und der Konsum von Werbung im Medienuniversum

João Ricardo Matta

82,98 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202416696
82,98 €
IVA incluido
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Sobre IBD

Dieses Buch untersucht, wie die Jugend der Generation Y Medien konsumiert und mit Werbung umgeht, unter Berücksichtigung des heutigen Szenarios der Informationsfülle und -verbreitung überall. Der Autor untersuchte die Wahrnehmung dieser Jugendlichen in Bezug auf verschiedene Kommunikationsmittel und deren Strategien, wie beispielsweise Merchandising-Aktionen, Transmedia Storytelling, Multimedia-Werbung und andere. Das Buch behandelt auch interessante Aspekte von Themen wie Geschichten in der Werbung, seit den Zeiten von Monteiro Lobato mit seiner Figur Jeca Tatu, die für das berühmte Medikament Biotônico Fontoura geschaffen wurde, bis hin zur Werbung in der digitalen Welt und der Allgegenwart der Medien.

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