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Modern Advertising and the Market for Audience Attention

Modern Advertising and the Market for Audience Attention

Zoe Sherman

84,36 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781032083353
84,36 €
IVA incluido
Disponible

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Sobre IBD

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.

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Otros libros del autor

  • Modern Advertising and the Market for Audience Attention
    Zoe Sherman
    Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. ...