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Modern Advertising and the Market for Audience Attention

Modern Advertising and the Market for Audience Attention

Zoe Sherman

268,33 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781138201545

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Sobre IBD

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.

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