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Modalità non azionarie come strategia commerciale internazionale

Modalità non azionarie come strategia commerciale internazionale

Małgorzata Poniatowska-Jaksch / Teresa Pakulska

78,99 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786209496011
78,99 €
IVA incluido
Disponible

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Sobre IBD

Le modalità non azionarie sono forme di internazionalizzazione delle imprese in forte sviluppo e vengono sempre più utilizzate nelle strategie delle società transnazionali. Nella letteratura si presta molta attenzione a forme particolari di NEM, ma non esistono studi completi in questo campo. La proposta presentata è quindi un tentativo di mostrare le NEM come strategia di internazionalizzazione in rete, la cui attuazione consente alle società transnazionali di ottenere un vantaggio competitivo e una posizione forte in termini globali. Si è richiamata l’attenzione sulle condizioni per lo sviluppo delle NEM nell’ambito della nazionalizzazione e della digitalizzazione dell’economia in corso, sul loro ruolo nella strategia nel contesto delle decisioni strategiche prese dalle società, sulla strategia di internazionalizzazione in rete e sulla gestione della catena del valore globale deframmentata. Le considerazioni presentate sono state inserite in varie tendenze di ricerca, mostrando la complessità e la natura multidimensionale delle NEM, che consentono alle TNC di passare da una gestione basata sulla proprietà a una gestione basata sul controllo.

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