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Mobile Marketing

Mobile Marketing

Thiago Bodruk

58,96 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209143205
58,96 €
IVA incluido
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Sobre IBD

La società contemporanea è dinamica e interconnessa da reti che potenziano le relazioni tra le persone. Grazie alle nuove tecnologie dell’informazione e della comunicazione, queste connessioni diventano permanenti. I dispositivi costituiscono estensioni del corpo umano, potenziandone i sensi e aumentandone le capacità, il corpo umano diventa un’estensione della rete. In questo scenario, alle aziende non basta più sedurre semplicemente attraverso pubblicità non interattive e tendenziose. La narrativa transmediale e la convergenza dei media offrono ai consumatori una nuova prospettiva di interazione con i marchi. L’immersione e l’esperienza di acquisto sono i punti chiave di questa nuova realtà.

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