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Marketing mobilny

Marketing mobilny

Thiago Bodruk

58,96 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209163678
58,96 €
IVA incluido
Disponible

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Sobre IBD

Współczesne społeczeństwo jest dynamiczne i połączone sieciami, które wzmacniają relacje międzyludzkie. Dzięki nowym technologiom informacyjnym i komunikacyjnym połączenia te stają się trwałe. Urządzenia stanowią przedłużenie ludzkiego ciała, wzmacniając zmysły i zwiększając jego możliwości, a ludzkie ciało staje się przedłużeniem sieci. W tej sytuacji firmom nie wystarcza już zwykłe przyciąganie klientów za pomocą nieinteraktywnych i tendencyjnych reklam. Narracja transmedialna i konwergencja mediów dają konsumentom nową perspektywę interakcji z markami. Zanurzenie się w świecie marki i doświadczenie zakupowe są kluczowymi elementami tej nowej rzeczywistości.

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