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Methoden Zur Messung Und Beeinflussung Der Dienstleistungsqualitat

Methoden Zur Messung Und Beeinflussung Der Dienstleistungsqualitat

Peter Westerbarkey

59,78 €
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Editorial:
Springer Nature B.V.
Año de edición:
1996
Materia
Ventas y marketing
ISBN:
9783824463107
59,78 €
IVA incluido
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Sobre IBD

Der Autor analysiert die Zusammenhänge von Kundenzufriedenheitsmessung und Anreizsystemen. Aus Erkenntnissen der Psychologie, Natur- und Wirtschaftswissenschaften werden Thesen für das Management von Beherbergungsunternehmen abgeleitet.

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