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Mehrstufige Marktsegmentierung zur Neukundenakquisition

Mehrstufige Marktsegmentierung zur Neukundenakquisition

Oliver Kohrmann

109,69 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824479580
109,69 €
IVA incluido
Disponible

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Sobre IBD

Oliver Kohrmann entwickelt ein Vorgehen zur Akquisition neuer Geschäftskunden, das sowohl psychographische als auch wirtschaftliche Kundenmerkmalen berücksichtigt. Durch die Verbindung von Kunden- und Kostenorientierung gelingt es, das Vertriebsmanagement gezielter auf einzelne Kundensegmente auszurichten und gleichzeitig effizienter zu gestalten.

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