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Media Audiences and Identity

Media Audiences and Identity

Steven Bailey

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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Historia de Asia
ISBN:
9781403945426

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Sobre IBD

Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.

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