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Media Analytics

Media Analytics

Amy Jo Coffey / Ann Hollifield / C. Ann Hollifield

267,13 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Estudios de comunicación
ISBN:
9781138581036

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Sobre IBD

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

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