LIBROS DEL AUTOR: ann hollifield

2 resultados para LIBROS DEL AUTOR: ann hollifield

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  • Media Analytics
    Amy Jo Coffey / Ann Hollifield
    This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.Media Analytics introduces the key principles of media economics and management. It ...
    Disponible

    104,81 €

  • Media Management
    Ann Hollifield / George Sylvie / Jan LeBlanc Wicks
    Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases pr...
    Disponible

    161,62 €