LIBROS DEL AUTOR: amy jo coffey

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  • Media Analytics
    Amy Jo Coffey / Ann Hollifield
    This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.Media Analytics introduces the key principles of media economics and management. It ...
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    104,81 €