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MARKPLUS INC

MARKPLUS INC

Den Huan Hooi / KOTLER PHILIP / Philip Kotler / PHILIP KOTLER & DEN HUAN HOOI

69,20 €
IVA incluido
Disponible
Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9789811221712
69,20 €
IVA incluido
Disponible

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Sobre IBD

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up’s founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

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Otros libros del autor

  • MARKPLUS INC
    Den Huan Hooi / KOTLER PHILIP / Philip Kotler / PHILIP KOTLER & DEN HUAN HOOI
    This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world’s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing framew...
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