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Marketplace Lifestyles in an Age of Social Media

Marketplace Lifestyles in an Age of Social Media

Lynn R Kahle / Pierre Valette-Florence

267,66 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781138164550

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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

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  • Marketplace Lifestyles in an Age of Social Media
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    This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts. ...
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