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Marketplace Lifestyles in an Age of Social Media

Marketplace Lifestyles in an Age of Social Media

Lynn R Kahle / Pierre Valette-Florence

267,66 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781138164550
267,66 €
IVA incluido
Disponible

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Sobre IBD

This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

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  • Marketplace Lifestyles in an Age of Social Media
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    This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts. ...
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