LIBROS DEL AUTOR: lynn r kahle

3 resultados para LIBROS DEL AUTOR: lynn r kahle

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  • Belief Systems, Religion, and Behavioral Economics
    Elizabeth A. Minton / Elizabeth AMinton / Lynn R. Kahle / Lynn RKahle
    Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer’s core values, which then contributes to consumption decisions, voting practices, reaction to pro social messages and public policy, as well as donating behavior.The field of behavioral economic...
    Disponible

    18,54 €

  • Communicating Sustainability for the Green Economy
    Eda Gurel-Atay / Lynn R Kahle
    With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability ...
    Disponible

    117,58 €

  • Marketplace Lifestyles in an Age of Social Media
    Lynn R Kahle / Pierre Valette-Florence
    This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts. ...
    Disponible

    148,63 €