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Marketing treści

Marketing treści

Birger Armstrong / Cyrill Hauser

100,09 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786630382709
100,09 €
IVA incluido
Disponible

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Sobre IBD

Proces wdrażania content marketingu był dotychczas badany co najwyżej fragmentarycznie. Większość publikacji i badań dotyczących najlepszych praktyk skupia się na trafności treści i ich wdrażaniu. Jest to zaskakujące, biorąc pod uwagę, że wprowadzenie content marketingu jako złożonego procesu zarządzania zmianą stanowi dla przedsiębiorstw poważną przeszkodę. Niniejsza praca magisterska analizuje zatem proces wdrażania marketingu treści i przedstawia konkretne zalecenia dotyczące działań. Wynikiem niniejszej pracy jest 15-punktowa lista kontrolna dla kadry kierowniczej najwyższego szczebla, która służy jako podstawa do podejmowania decyzji. Wszystkie zalecenia opierają się na syntezie dostępnej literatury oraz opiniach ekspertów. W ramach niniejszej pracy przeprowadzono pisemne wywiady z dziesięcioma ekspertami ds. marketingu treści z obszaru niemieckojęzycznego.

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