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Marketing Theory And Orientation

Marketing Theory And Orientation

Philip Kotler / Vibrant Publishers

85,31 €
IVA incluido
Disponible
Editorial:
Vibrant Publishers
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781636512372
85,31 €
IVA incluido
Disponible

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Sobre IBD

Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler’s teachings as your guide, you’ll gain the knowledge and strategic insight to navigate the complexities of today’s global marketplace.

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