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Marketing - The Retro Revolution

Marketing - The Retro Revolution

Marketing - The Retro Revolution

Stephen Brown

155,52 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2001
Materia
Ventas y marketing
ISBN:
9780761968511
155,52 €
IVA incluido
Disponible

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Sobre IBD

`A jewel in the crown of the academic marketing establishment’ - Marketing Intelligence and PlanningIn his engaging and lively style, Stephen Brown shows that the implications of today’s retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past for inspiration, so students, academics and consultants should seek to do likewise.

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