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Brands and Branding

Brands and Branding

Brands and Branding

Stephen Brown

175,98 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9781473919518

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Sobre IBD

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

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