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Marketing Technologies

Marketing Technologies

Elena Simakova

315,58 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9780415624770

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This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants’ ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

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