LIBROS DEL AUTOR: elena simakova

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  • Marketing Technologies
    Elena Simakova
    This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants’ ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusi...
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    97,80 €