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Marketing, Rhetoric and Control

Marketing, Rhetoric and Control

Christopher Miles

268,15 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9781138667273
268,15 €
IVA incluido
Disponible

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Sobre IBD

Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

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