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Interactive Marketing

Interactive Marketing

Christopher Miles

90,79 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9781138008823
90,79 €
IVA incluido
Disponible

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Sobre IBD

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ’guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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