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Interactive Marketing

Interactive Marketing

Christopher Miles

94,86 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9781138008823
94,86 €
IVA incluido
Disponible

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Sobre IBD

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ’guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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Otros libros del autor

  • Marketing, Rhetoric and Control
    Christopher Miles
    Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse. ...
  • Interactive Marketing
    Christopher Miles
    This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ’guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems. ...