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Marketing Research

Marketing Research

Marketing Research

Chahid Fourali / Marwa Gad Mohsen / Riccardo Benzo

180,37 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2017
Materia
Investigación de mercado
ISBN:
9781446294369
180,37 €
IVA incluido
Disponible

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Sobre IBD

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

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