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Marketing politico in Mozambico

Marketing politico in Mozambico

Custódio Come

51,89 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9786208395117
51,89 €
IVA incluido
Disponible

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Sobre IBD

Questo libro esplora le strategie di marketing politico utilizzate dal partito FRELIMO nella città di Maputo, con l’obiettivo di valutarne l’efficacia nell’attrarre e trattenere i simpatizzanti. Il FRELIMO, primo partito politico del Mozambico e al potere da oltre quattro decenni, è al centro dello studio. Il periodo di analisi è andato da settembre 2018 a ottobre 2019, utilizzando un approccio metodologico che ha combinato metodi qualitativi e quantitativi.

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