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Marketing Politico em Moçambique

Marketing Politico em Moçambique

Custódio Come

52,07 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Sociedad y cultura: general
ISBN:
9783639897562
52,07 €
IVA incluido
Disponible

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Sobre IBD

Este livro explora as estratégias de marketing político empregadas pelo partido FRELIMO na cidade de Maputo, com o objectivo de avaliar sua eficácia na atracção e fidelização de simpatizantes. A FRELIMO, sendo o primeiro partido político de Moçambique e no poder há mais de quatro décadas, constitui o foco do estudo. O período de análise abrangeu de Setembro de 2018 a Outubro de 2019, utilizando uma abordagem metodológica que combinou métodos qualitativos e quantitativos.

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