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Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment

John L Stanton / Robert E Linneman / William Winston

76,20 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781138980495
76,20 €
IVA incluido
Disponible

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Sobre IBD

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year.

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