LIBROS DEL AUTOR: robert e linneman

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  • Marketing Planning in a Total Quality Environment
    John L Stanton / Robert E Linneman / William Winston
    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides you with a step-by-step process, check sheets, and plan formats to simplify the marketing planning process based in total quality management concepts. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followe...
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    76,20 €