Inicio > Sociedad y ciencias sociales > Marketing Modernity
Marketing Modernity

Marketing Modernity

Adam Arvidsson

95,14 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Sociedad y ciencias sociales
ISBN:
9781138880023
95,14 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.

Artículos relacionados

  • The Cambridge Companion to Durkheim
    Philip Smith
    ...
  • Reflexionar para innovar
    Alejandro Vilate Uribe / Alejandro Villate Uribe
    Lejos de ser una investigación sobre el manejo de las contingencias por parte de las instituciones de educación superior, Reflexionar para innovar es un testimonio. Es la voz de la Universidad del Rosario (Colombia) contándose a sí misma y al mundo de qué manera desde las dependencias de la Vicerrectoría, en medio de un escenario tan adverso, se fortaleció y demostró cómo es po...
    Disponible

    16,12 €

  • The Global City
    Saskia Sassen
    This classic work chronicles how New York, London, and Tokyo became command centers for the global economy and in the process underwent a series of massive and parallel changes. What distinguishes Sassen’s theoretical framework is the emphasis on the formation of cross-border dynamics through which these cities and the growing number of other global cities begin to form strateg...
  • Talking Prices
    Olav Velthuis
    How do dealers price contemporary art in a world where objective criteria seem absent? Talking Prices is the first book to examine this question from a sociological perspective. On the basis of a wide range of qualitative and quantitative data, including interviews with art dealers in New York and Amsterdam, Olav Velthuis shows how contemporary art galleries juggle the contradi...
    Disponible

    45,91 €

  • Friendly Fire
    Scott A. Snook
    On April 14, 1994, two U.S. Air Force F-15 fighters accidentally shot down two U.S. Army Black Hawk Helicopters over Northern Iraq, killing all twenty-six peacekeepers onboard. In response to this disaster the complete array of military and civilian investigative and judicial procedures ran their course. After almost two years of investigation with virtually unlimited resources...
    Disponible

    57,02 €

  • Ritual Kinship, Volume I
    Betty Bell / Hugo Gino Nutini
    The contents include:AbbreviationsPrefaceIntroduction Part I: the Compadrazgo System of Santa Maria Belen Azitzimititlan1. Cultural Outline of Santa Maria Belen Azitzimititlan2. Compadrazgo in Perspective: Paradigm and Types3. Sacrametnal Compadrazgo4. Primary Nonsacramental Compadrazgo5. Secondary Nonsacramental CompadrazgoPart II: Compadrazgo Choice and the Regional System6. ...
    Disponible

    132,59 €

Otros libros del autor

  • Brands
    Adam Arvidsson
    Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key ...
    Disponible

    118,22 €

  • Brands
    Adam Arvidsson
    Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. ...