LIBROS DEL AUTOR: adam arvidsson

2 resultados para LIBROS DEL AUTOR: adam arvidsson

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  • Marketing Modernity
    Adam Arvidsson
    Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One. ...
    Disponible

    95,14 €

  • Brands
    Adam Arvidsson
    Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key ...
    Disponible

    118,22 €