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Brands

Brands

Adam Arvidsson

268,36 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2005
Materia
Cultura popular
ISBN:
9780415347150

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Sobre IBD

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

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