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Marketing Management and Strategy

Marketing Management and Strategy

George Tesar

97,45 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Empresa y gestión
ISBN:
9780415783347
97,45 €
IVA incluido
Disponible

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Sobre IBD

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

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  • Marketing Management and Strategy
    George Tesar
    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and inte...
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