LIBROS DEL AUTOR: george tesar

10 resultados para LIBROS DEL AUTOR: george tesar

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  • MAPPING MANAGERIAL IMPLICATIONS OF GREEN STRATEGY
    George Tesar / Hamid Moini / HAMID MOINI & OLAV JULL SO GEORGE TESAR / Olav Jull Sørensen / TESAR GEORGE
    Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping ...
    Disponible

    102,21 €

  • Motivating SMEs to Cooperate and Internationalize
    George Tesar / Zsuzsanna Vincze
    This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working c ...
    Disponible

    79,83 €

  • Motivating SMEs to Cooperate and Internationalize
    George Tesar / Zsuzsanna Vincze
    This book is the first attempt to integrate results of research studies and practices as an illustration of how knowledge of small and medium-sized enterprises has evolved since the 1980s with the contributions of individual researchers and academics in Northern Europe. It will be of relevance to academics and researchers interested in working closely with small and medium-size...
    Disponible

    267,86 €

  • Marketing Management and Strategy
    George Tesar
    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and inte...
    Disponible

    97,45 €

  • Marketing Management and Strategy
    George Tesar
    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and inte...
    Disponible

    267,88 €

  • MKT MGT GEOGRAPHIC REMOTE INDUST CLUSTER
    George Tesar / GEORGE TESAR & JAN BODIN / Jan Bodin / TESAR GEORGE
    ...
    Disponible

    120,31 €

  • SMALLER MANUFACTURING ENTERPRISES IN ...
    George Tesar / Hamid Moini / HAMID MOINI ET AL GEORGE TESAR / John Kuada / TESAR GEORGE
    ...
    Disponible

    79,53 €

  • STRATEGIC TECHNOLOGY MANAGEMENT
    SIBDAS GHOSH ET AL GEORGE TESAR / TESAR GEORGE
    This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficul...
    Disponible

    105,22 €

  • STRATEGIC TECHNOLOGY MANAGEMENT
    SIBDAS GHOSH ET AL GEORGE TESAR / TESAR GEORGE
    This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficul...
    Disponible

    63,46 €

  • International Business Teaching in Eastern and Central European Countries
    Erdener Kaynak / George Tesar
    With this essential book, you’ll explore the latest international business and management concepts that are being taught to potential managers and executives in Eastern and Central Europe. Edited by an internationally recognized expert in business management and education, this book examines the way the economic structures of nations in transition impact the management curricul...
    Disponible

    147,61 €