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Marketing i sprzedaż rejsów wycieczkowych

Marketing i sprzedaż rejsów wycieczkowych

Moritz Arjes

53,66 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209155581
53,66 €
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Sobre IBD

Rejsy wycieczkowe cieszą się rosnącą popularnością nie tylko na rynku niemieckim. W branży turystycznej rynek rejsów wycieczkowych jest jedną z najszybciej rozwijających się gałęzi. Chociaż do 2008 r. odsetek turystów rejsowych w Niemczech wynosił zaledwie 2% populacji w porównaniu z USA, gdzie do 2009 r. odsetek ten wynosił już 20%, to jednak liczba turystów rejsowych rośnie z każdym rokiem. Stary wizerunek, określany jako „SALZ' = sztywny, stary, nudny i zbyt drogi, jest już nieaktualny. Dzięki obniżonym cenom i młodym rodzinom na plakatach reklamowych branża zdołała przyciągnąć szerszą publiczność. Obecnie każdy, niezależnie od tego, czy szuka wypoczynku, słońca, przygody, sportu czy muzyki, znajdzie odpowiedni statek. por. Adjouri, N., Büttner, T. (2008), s. 62. Por. o.V., 2010 CLIA Cruise Market Overview, www.cruising.org, s. 1, (19.02.2011). Por. Adjouri, N., Büttner, T. (2008), s. 62. Por. Schüßler, O. (2005), s. 61.

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